Bibliography

Boosting Agricultural Exports? A ‘Marketing Channel’ Perspective on an African Dilemma

Many academics and politicians believe that the less developed countries of the Third World will benefit little from international trade as long as their exports consist of primary commodities only. They fear that an export orientation strategy will strengthen or re-establish the ‘colonial pattern’ of exports. This article examines this dilemma, arguing that it is often the exporter, not the government, who is crucial in shaping (and preserving) the export structure of a country. The author shows that a general export orientation strategy in tropical Africa may indeed put the clock back, but that a differentiated strategy may break new ground. In his analysis, he makes a distinction between so-called half-channel crops, trans-oceanic export crops for which a well-organized global market exists (usually called commodities), and entire-channel crops, trans-oceanic export crops for which no well-organized global market exists (minor crops and perishables). Because exporters have a pronounced preference for commodities, African countries usually gravitate towards a portfolio consisting of commodities. The evidence suggests that a policy of export orientation does not necessarily mean a return to the colonial past, provided attention is paid to the entire-channel crops. Notes, ref.

Title: Boosting Agricultural Exports? A ‘Marketing Channel’ Perspective on an African Dilemma
Author: Laan, H. Laurens van der
Year: 1993
Periodical: African Affairs: The Journal of the Royal African Society
Volume: 92
Issue: 367
Period: April
Pages: 173-201
Language: English
Geographic term: Africa
External link: https://www.jstor.org/stable/723495
Abstract: Many academics and politicians believe that the less developed countries of the Third World will benefit little from international trade as long as their exports consist of primary commodities only. They fear that an export orientation strategy will strengthen or re-establish the ‘colonial pattern’ of exports. This article examines this dilemma, arguing that it is often the exporter, not the government, who is crucial in shaping (and preserving) the export structure of a country. The author shows that a general export orientation strategy in tropical Africa may indeed put the clock back, but that a differentiated strategy may break new ground. In his analysis, he makes a distinction between so-called half-channel crops, trans-oceanic export crops for which a well-organized global market exists (usually called commodities), and entire-channel crops, trans-oceanic export crops for which no well-organized global market exists (minor crops and perishables). Because exporters have a pronounced preference for commodities, African countries usually gravitate towards a portfolio consisting of commodities. The evidence suggests that a policy of export orientation does not necessarily mean a return to the colonial past, provided attention is paid to the entire-channel crops. Notes, ref.