Bibliography

The role of the mass media in maintaining and propagating a Nigerian cultural identity

The mass media have a leading role to play in the maintenance and propagating of a Nigerian cultural identity. Particularly at a time when this cultural identity is undergoing formulation and definition, the mass media provide the best forum for the comprehensive discussion and total participation which are so essential to the process of definition. They have also a duty to ensure the preservation of cultural material so that the continuity of the cultural identity can be ascertained and kept on record. This paper indicates some of the major decisions and actions which must be taken to enable the mass media, to perform 3 their cultural role successfully. It is also necessary that all arms of the mass media should coordinate their cultural efforts. Sections: Introduction – The need for a cultural policy – Maintenance and propagation – The mass media – Equipping the media to play their role – Backing up the mass media – Conclusion. Bibl. Rsum en franais p. IV.

Title: The role of the mass media in maintaining and propagating a Nigerian cultural identity
Author: Kolade, Christopher
Year: 1975
Periodical: Prsence africaine
Issue: 95
Pages: 369-393
Language: English
Geographic term: Nigeria
Abstract: The mass media have a leading role to play in the maintenance and propagating of a Nigerian cultural identity. Particularly at a time when this cultural identity is undergoing formulation and definition, the mass media provide the best forum for the comprehensive discussion and total participation which are so essential to the process of definition. They have also a duty to ensure the preservation of cultural material so that the continuity of the cultural identity can be ascertained and kept on record. This paper indicates some of the major decisions and actions which must be taken to enable the mass media, to perform 3 their cultural role successfully. It is also necessary that all arms of the mass media should coordinate their cultural efforts. Sections: Introduction – The need for a cultural policy – Maintenance and propagation – The mass media – Equipping the media to play their role – Backing up the mass media – Conclusion. Bibl. Rsum en franais p. IV.