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Using Public Service Broadcasting to promote development

Published by Eme Efiowan Orlu

Broadcasting, in order to assist development, has its roots in the aspirations of Public Service Broadcasters. It is likely to increase in the years ahead because broadcasting is the most effective and cheapest way to influence mass opinion and attitudes. It fits with the basic objectives of Public Service Broadcasting. Proving its effectiveness is difficult, but methodologies are improving. Bibliogr., sum. [Journal abstract]

Title: Using Public Service Broadcasting to promote development
Author: Smith, Elizabeth
Year: 2014
Periodical: Journal of African Media Studies (ISSN 1751-7974)
Volume: 6
Issue: 2
Pages: 157-164
Language: English
Geographic terms: Africa
Namibia
External link: http://www.ingentaconnect.com/content/intellect/jams/2014/00000006/00000002/art00003
Abstract: Broadcasting, in order to assist development, has its roots in the aspirations of Public Service Broadcasters. It is likely to increase in the years ahead because broadcasting is the most effective and cheapest way to influence mass opinion and attitudes. It fits with the basic objectives of Public Service Broadcasting. Proving its effectiveness is difficult, but methodologies are improving. Bibliogr., sum. [Journal abstract]

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