Title: | Value capture and value creation: The role of information technology in business models for frugal innovations in Africa |
Authors: | Howell, Rachel Beers, Cees P. van Doorn, Neelke |
Year: | 2018 |
Periodical: | Technological Forecasting and Social Change (ISSN 0040-1625) |
Volume: | 131 |
Period: | June |
Pages: | 227-239 |
Language: | English |
Geographic term: | Subsaharan Africa |
External link: | https://doi.org/10.1016/j.techfore.2017.09.030 |
Abstract: | Bringing value to end consumers is one of the main challenges for businesses in emerging markets. This paper examines the role of information technology (IT) advancements in frugal innovation and in influencing new business models to bring frugal innovations within reach of the poor. A thorough review of theoretical concepts of business models and their applicability to the Bottom-of-the-Pyramid (BoP) literature and frugal innovation is given. |
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