The Impact of Promotion Strategies and Usage of Library Information Sources and Services in Colleges of Education in South-south, Nigeria
ABSTRACT
The place of libraries in any academic environment cannot be over-emphasized. However, with the advent of social media provided by computer and its associated resources, students are now found of hardly visiting and consequently using conventional libraries. Instead, students are now commonly found of being adapted to the use of electronic social media. Since students are now commonly found of using social media resources such as facebook, twitter, e-mail, etc., it then become imperative to see the possibility of adapting these media to library practice. The study investigates the extent of utilization of electronic library facilities by students in colleges of education. The study was guided by two research questions and two research hypotheses. The population of the study was made up of students in a public college of education in south – South Nigeria.
TABLE OF CONTENTS
Cover page
Title page
Certification – – – i
Dedication – – – – ii
Acknowledgement – – – iii
Abstract – – – – v
Table of contents – – vi
CHAPTER ONE: INTRODUCTION
1.1 Background of the Study – 1
1.2 Statement of Problem – – 7
1.3 Purpose of the study – 8
1.4 Objective of the Study – – 9
1.4 Research Questions – – 10
1.5 Research Hypothesis – – 10
1.6 Significance of the Study – 11
1.7 Scope of the study – – 11
1.8 Limitation of the study –
1.9 Definition of Terms – 12
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction – – – 14
2.2 The Theoretical frameWork – – 21
2.3 conceptual frame work
2.4 empirical review
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction – – 82
3.2 Area of the study – 82
3.3 Research Design – – 82
3.4 Sample and sampling techniques – 83
3.5 Population of the study 84
3.6 Procedure for Data Collection 85
3.7 Method of Data Analysis – 85
CHAPTER FOUR: PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1 Introduction – – 87
4.2 Presentation of Data – 87
4.3 Data Analysis – – 88
4.4 Testing of Hypothesis – 91
4.5 Discussion and summary of findings 94
CHAPTER FIVE: INTRODUCTION, SUMMARY, RECOMMENDATIONS AND CONCLUSION
5.0 Introduction – – 98
5.1 Summary – – 99
5.2 Conclusion – – – 100
5.3 Recommendations – – 101
REFERENCES
Adams, B. (2008). Marketing concept for libraries and information services-London: Library Association.
Alder, S. (2000). PUBLIC RELATIONS IN THE 80TH Oxford: Pergamum press, p.223.
Amechi, A. (1991). Information Approach, Strategies in Libraries. New York: H. W. Wilson, p 24.
Amos, T. (2000). Library services: An introduction-Ibadan: daily star press 20.
Autin,K. (2001). Marketing library displays and exhibitions in academic libraries: Uyo, University press, p20.
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