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Give any five advantages of advertising – What are the five distinctive merits of television as a medium of advertising

(a) Give any five advantages of advertising.

(b) What are the five distinctive merits of television as a medium of advertising.  

Explanation

(a) Advantages of Advertising are:

(i) It creates employment opportunities for all who work in advertising firms.

(ii) It arouses the interest of the consumers in a particular product.

(iii) It gives vital information about the products.

(iv) It affords the producer the opportunity of explaining the use and features of a product.

v. Mass media gain through an increase in their revenue from advertisers.

(vi) It encourages healthy competition among firms which leads to an increase in the quality of goods and services.

(vii) Advertising leads to mass production as a result of an increase in demand.

(viii) It creates awareness about the existence of a new product.

(b) Merits of Television are:

(i) The consumers can see the actual shape, form and colour of the product.

(ii) It appeals to two senses – sight and hearing.

(iii) The techniques used to capture the attention of everybody.

(iv)The consumers can also see the actual method of using the product.

(v) It permits the demonstration of the products advertised for everybody to see.