(a) Give five reasons why a manufacturer may brand his products.
(b) State five advantages of packaging.
Explanation
(a) Manufacturer brands his products because of the following reasons:
(i) Branding makes self-service easy -1 a supermarket.
(ii) It enables the manufacturer to maintain standards.
(iii) Branding will make market segmentation possible.
(iv) It also ensures brand loyalty.
(v) It is a form of advertisement.
(vi) Branding leads to an increase in sales.
(vii) It will make personal selling easy.
(viii) Branding differentiates a manufacturer’s product from another product.
(b) Advantages of packaging include:
(i) Packaging reduces adulteration by competitors.
(ii) It is advertising products.
(iii) The containers can be used for other purposes.
(iv) Use of the product and side effects can be printed on the package.
(v) It serves as a protector for the goods during transportation.
(vi) It makes for easy handling.
(v) It gives room branding and labelling.
(viii) It reduces the burden of retailers.