State two advantages of using each of the following media of advertising:
(a) Newspaper
(b) Radio
(c) Television
(d )Posters
(e) Direct mail.
Explanation
Advantages of using Newspaper as a source of advertising:
(a) It is relatively cheap; It flexible and adaptable to local languages.
(b) Newspaper can be preserved as a record. It has a wide coverage. allows multiple readerships.
(ii) Advantage of using Radio as a source of advertising:
(a) reaches a wide audience and commands maximum coverage
(b) It is relatively cheap and provides an audio impression. Radio can get to the target audience and is immediately adaptable to local languages.
(iii) Advantage of using; Television as a source of advertising:
(a) It combines the advantages of sight and sound
(b) Television uses products that can be demonstrated or explained
(c) Colour is used to a good advantage
(d) People are most receptive to television adverts because it is relayed when they are relaxed.
(iv) Advantage of using Posters as a source of advertising:
(a) Most posters act as a constant reminder to members of the public.
(b) They also attract attention as well. They give direction as to where products could be obtained. There is no payment for spaces use
(v) Advantage of using Direct mail as a source of advertising:
(a) Direct mail gives a personal touch impression. It is selective as advertisers select their audience.
(b) Direct mail is cost-effective with minimum circulation