Mass Communication

The Aesthetic Analysis and Public Perception of AKBC TV Program Titled Women Agenda



1.1 Introduction

Often most television stations are snubbed not because of the death of ideas or personal or technical know-how but because of a lack of aesthetics applied to such television media outfits. Lack of interest among audience members in specific programs is due to the inability of such programs to satisfy to thirst.

In the wake of intense competition today, audiences enjoy the luxury of switching to other station channels or even turning off the set, as the case may be.

Therefore, the media falls easy prey once a program does not take meaning due to a loss of aesthetic value.

Elements of aesthetics on television programs include a lot of variables, such as the design where both the anchor man and the interviewees are seen. The clothes are worn by the personalities involved, their gestures, and perhaps the way the camera turns directly to the people concerned.

To say that the major goal of any communication activity is to influence the consciousness and behavior of the message encoder and decoder responds with feedback to the sender is to say the obvious. Some people may not find it very obvious, but which is, is that a special device is employed in communication to stimulate the imagination through the senses to attract and sustain attention to the messages being conveyed. This is what is known in professional parlance as aesthetics. Janet Paul (1994) gives more bite to this when she says:

Any aesthetic work appeals to or sensitizes any combination of our senses or taste. Every aesthetic piece must cause people to feel and experience what the artist has felt and experienced. As soon as the listeners or viewing or even expectations are affected by the same feelings which the artist felt, the experience has been clarified and intensified. Thus, aesthetic communication has been experienced.

Many elements are employed to bring aesthetics to media production, but for our purpose here, television here will suffice.

Television production uses mood, human voices, time, and sound effects; again, television production uses light, sound, time, motion, and space. If employed professionally, all these elements will result in excellent products that attract marvels from even the most critical listeners or viewers.

We shall consider the study’s rationale, objectives, and significance in this study. Not left out is the theory on which the piece is anchored on the proper use of aesthetics in television medium where a large audience of viewers is involved.

1.2 Statement of Problems

The nonapplication of aesthetics on television programs is one of the most perplexing problems in the media industry. Most government-owned television houses faced inadequate funding. Nigeria Television Authority (NTA) channel 12, Uyo, undertakes functions of broadcasting and presentation of news. This is specific info gathered, and editors are in tell as specific news broadcasters involved in the daily reading of the information. Generally, as professional broadcasters, you are expected to read news fluently to effectively code the message through the right channel to justify its use. While in Akwa Ibom State broadcasting corporation AKBC in Uyo, their national broadcasting commission (NBC), the agency of movement, was set up to supervise broadcasting in the country. They have also formulated a code of ethics intended to enhance program standards, such as principle being indispensable in the current broadcasting climate, which will make broadcasting realize its objectives in the country.

Secondly, some television houses have not improved their television program presentation. This could be attributed to poor funding or insufficient fund for their profession.

1.3 Objective of the Study

The objectives of the study were to:

i. Find how aesthetic elements have been applied to the AKBC TV program “women agenda.”

ii. Determine the level of aesthetics application on the AKBC TV program “women agenda.”

iii. Find out the aesthetic quality of the AKBC TV program “women agenda.”

iv. Find out flaws in aesthetics usage on the AKBC TV program “women agenda.”

1.4 Research Question

i. To what extent have aesthetic elements been applied to the AKBC TV program “women agenda.”

ii. What is the level of aesthetics application on the AKBC TV program “women agenda.”

iii. What is the aesthetic quality of the AKBC TV program “women agenda.”

1.5 Significance Of The Study

The study seeks to highlight aesthetic analysis and public perception of the AKBC TV program “women agenda” The study also aims to add more to existing knowledge and facts. Beneficiaries of the survey are students in the Department of mass communication and broadcast media experts.

1.6 Delimitation of the Study

The study scope is Uyo metropolis on aesthetic analysis and public perception of the AKBC TV program “women agenda.”

1.7 Limitations of the Study

The scarcity of research materials and finance constrained the researcher.


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